B2B Marketing Exchange is the go-to conference for B2B marketing and sales professionals looking to refine their strategies and drive revenue growth.
In 2025, the event returns to The Phoenician in Scottsdale, Arizona, offering three days of learning, networking, and industry insights designed to elevate the future of B2B marketing.
This year’s theme, Building Bridges, Breaking Barriers, is all about tackling the biggest marketing challenges head-on. From budget constraints and evolving buyer journeys to AI adoption and performance measurement, the event focuses on equipping professionals with the tools they need to succeed.
Attendees will have the chance to dive into hands-on workshops, case studies, lunch-and-learns, and collaborative roundtables. It’s an opportunity to sharpen skills, exchange ideas, and walk away with actionable strategies.
If you’re serious about staying ahead in B2B marketing, this is where you need to be.
What happens at the event?
B2B Marketing Exchange West isn’t just another conference—it’s an immersive experience designed to help B2B marketers and sales professionals stay ahead of the curve.
Each day is packed with opportunities to gain insights, refine strategies, and build valuable connections.
Attendees will hear from industry experts during keynote presentations, where thought leaders share cutting-edge trends and strategies shaping the future of B2B marketing.
Interactive workshops and breakout sessions provide a hands-on approach, allowing professionals to tackle real-world challenges and collaborate with peers.
Case study presentations given by leading business speakers offer a behind-the-scenes look at successful campaigns, showcasing what works and what doesn’t in today’s competitive market.
Networking events and receptions create the perfect setting to connect with industry peers, potential partners, and innovative solution providers.
Beyond the learning, the event also brings plenty of energy and excitement.
A fireworks display and social gatherings give attendees a chance to unwind and celebrate with fellow professionals.
Meanwhile, the marketplace offers direct access to the latest B2B marketing products and innovations, providing a first-hand look at the tools shaping the industry.
From insightful discussions to memorable experiences, B2BMX West delivers a powerful mix of education, connection, and inspiration.
Who should attend?
If you’re in B2B marketing or sales, this is the event that can give you the edge you need. The industry is evolving fast, and staying ahead isn’t just about keeping up with trends—it’s about understanding how to apply them in ways that drive real results. That’s exactly what B2B Marketing Exchange West is designed to help you do.
For senior marketing executives, the event provides fresh strategies to navigate shifting buyer expectations, optimize budgets, and drive measurable growth. If you’re leading a marketing team, this is where you’ll gain insights from top industry minds and walk away with new approaches to positioning your brand for success.
Demand generation specialists and sales enablement leaders will find actionable frameworks for accelerating pipeline growth, improving alignment between sales and marketing, and leveraging AI and data-driven techniques to convert leads more effectively.
If you’re in content marketing, you already know that crafting compelling, high-performing campaigns isn’t just about creativity—it’s about strategy. Here, you’ll learn how to develop content that resonates with modern buyers and fuels engagement throughout the entire sales cycle.
For account executives and B2B sales representatives, this event is an opportunity to sharpen your approach, improve your prospecting techniques, and get inside the minds of today’s decision-makers.
You’ll hear from leading sales speakers on what’s working in B2B sales and how to adapt to an increasingly digital-first buying process.
And if you’re a marketing technologist or data analyst, this is where you’ll get a front-row seat to the latest tools, platforms, and analytics strategies that are shaping the future of B2B marketing.
From AI-driven insights to performance measurement best practices, you’ll gain a deeper understanding of how to turn data into real competitive advantage.
Whatever role you play, if you’re serious about leveling up your marketing and sales game, B2BMX West is where you need to be. It’s more than just a conference—it’s an opportunity to connect, learn, and take your strategy to the next level.
Speakers & Presentations
B2BMX West brings together a powerhouse lineup of motivational speakers who aren’t just leaders in the field—they’re the ones shaping the future of B2B marketing.
This is where you’ll hear directly from the experts who are driving real change, sharing their strategies, and breaking down what’s actually working in today’s landscape.
Here are some critical highlights from the event:
- Industry thought leaders like Neil Patel, co-founder of NP Digital, will offer insights on digital marketing trends and performance-driven strategies.
- B2B marketing experts such as Phyllis Davidson from Forrester will dive into cutting-edge research on buyer behavior and content strategies that move the needle.
- Leadership speakers like Roderick Jefferson will break down proven frameworks for improving alignment between sales and marketing
- Brand strategists like Kate DiLeo will share how to craft messaging that resonates with modern buyers.
For those looking to refine their demand generation playbook, the Demand Gen Summit will feature sessions on lead generation, campaign optimization, and nurturing tactics designed to deliver measurable results.
If account-based marketing is a priority, ABM In Action Live! is where you’ll get deep insights into strategic account planning and high-impact ABM programs.
These sessions will equip your team with strategies for aligning sales and marketing, driving sales empowerment, and building content-driven approaches that enhance brand storytelling.
Expect to walk away with actionable frameworks, real-world case studies, and new strategies you can immediately put into practice.
Whether you’re looking to master AI-driven marketing, improve customer engagement, or refine your go-to-market strategy, this event delivers insights straight from the experts leading the charge.
Event Agenda
B2BMX West is designed to maximize learning, networking, and strategic takeaways over the course of three action-packed days. Whether you’re looking to refine your demand generation strategies, strengthen sales alignment, or sharpen your content marketing approach, the event agenda is structured to give you the insights and connections you need.
The conference is built around five targeted tracks: Demand Gen Summit, ABM In Action Live!, Sales Impact Summit, Content2Conversion, and GTM Strategy.
With more than 70 sessions—including workshops, case studies, and roundtables—attendees can customize their experience based on their specific challenges and goals.
Sessions will dive deep into revenue alignment, account-based marketing, content marketing innovations, and data-driven decision-making. On top of that, networking events and interactive experiences ensure plenty of opportunities to connect with industry peers and experts.
Schedule
Day 1 kicks off with interactive workshops, in-depth case studies, and the exclusive, invite-only CMO Exchange. A highlight of the day is the campfire keynote session, featuring sales enablement expert Roderick Jefferson, who will set the stage for the event. In the evening, attendees can take advantage of a dedicated networking reception—a perfect way to start building relationships in a relaxed, engaging environment.
Day 2 is packed with keynotes, breakout sessions, and collaborative roundtables across the five core tracks. This is where demand generation, ABM, sales impact, content strategy, and GTM execution come into focus. The day’s keynote will feature marketing mogul Neil Patel, delivering insights that can help reshape your approach to B2B marketing.
Day 3 wraps up the event with high-impact sessions covering the latest marketing trends, from AI to data-driven strategies. For All-Access pass holders, a second day of exclusive workshops provides a hands-on opportunity to dive even deeper into critical marketing concepts.
From start to finish, B2BMX West is structured to help you gain practical knowledge, make meaningful connections, and walk away with a clear plan to elevate your marketing strategy.
Reviews From Past Events
Hearing from past attendees is the best way to understand the impact of B2BMX West. Year after year, professionals return because of the valuable insights, actionable strategies, and high-caliber networking opportunities the event delivers.
Bryan Karen, a marketing specialist, highlighted the quality of the speakers, saying, “The presenters were at the top of their field while remaining accessible.” The ability to learn from industry leaders and engage with them directly is a key part of what makes this event so powerful.
For David Oliva, a general manager, the practical takeaways set this event apart. “This is my favorite marketing event each year because you can actually learn strategies to apply immediately.” The sessions aren’t just theory—they’re packed with insights that can be put into practice right away.
Al Sefati, CEO of a marketing firm, emphasized the well-rounded experience, noting, “The sessions were packed with relevant insights, the workshops were hands-on, and the networking was top-tier.” B2BMX West isn’t just about learning—it’s about connecting with like-minded professionals and walking away with real-world solutions.
Whether it’s the expert-led sessions, the interactive workshops, or the high-value networking, past attendees consistently praise B2BMX West as one of the most impactful events in the industry.
Attending the Event
Attending B2B Marketing Exchange West means gaining access to an exclusive, high-impact event designed for B2B marketing and sales professionals. Set against the stunning backdrop of The Phoenician in Scottsdale, Arizona, this event combines top-tier industry insights with a more intimate and relaxed atmosphere compared to larger conferences.
The event takes place from February 24-26, 2025, offering three days of learning, networking, and strategy-building. Sessions will be held indoors, while networking receptions and social gatherings take advantage of Scottsdale’s warm and pleasant February weather. Attendees should plan accordingly for a mix of structured learning and outdoor networking opportunities.
Tickets are available at different tiers. The Standard Pass is priced at $1,945, while the All Access Pass is $2,095. The Solution Provider Pass is available for $7,095 and is designed specifically for vendors and solution providers looking to connect with B2B decision-makers.
The Solution Provider Pass includes access to keynotes, breakout sessions, the marketplace, networking receptions, case studies, and Monday workshops. On-demand session access is available for an additional fee.
One of the unique advantages of attending B2BMX West is the opportunity for one-on-one meetings with speakers and analysts. Whether you’re looking to gain expert insights or forge valuable partnerships, the event provides the perfect setting to make meaningful connections.
With a thoughtfully curated agenda, world-class speakers, and a collaborative environment, B2BMX West delivers an experience that goes beyond the typical conference. If you’re serious about driving better results in B2B marketing and sales, this is where you need to be.
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